Trust and Distrust in E-Commerce

Identification of factors influencing building initial trust in e-commerce

Nowadays, consumer trust is identified as one of the most important factors in electronic commerce (e-commerce) growth. This has led much research to investigate the role of trust in e-commerce and determine the factors which influence trust in this area. This paper explores factors which are engaged in building initial consumer trust in online shopping when a consumer wants to buy from a websi...

Trust, Distrust, and Power

Trust and Reputation Building in E-Commerce

Transactions on online markets require a great deal of trust among anonymous trading partners. To mitigate some of the risks involved in anonymous transactions, several online market sites have implemented reputation management mechanisms that differ in structure and probably functionality. In a series of experiments, this study examines the impact of two simple reputation management mechanisms...

Trust in E-Commerce: Risk and Trust Building

This chapter examines the importance of trust in business-to-consumer e-commerce. The author explores the issue of trust in the development and implementation of e-commerce and focuses on the context and role of users and consumers in transactions. The author contends that trust is more than a technical consideration and emphasizes the non-technical components such as community, identity, and e...

Trust Based E-Commerce Decisions

introduction Over the years, trust has been extensively studied in many fields such as sociology, psychology, and economics. The sociologist Gambetta (2000) states that trust is one of the most important social concepts present in all human interaction and without it there is no cooperation or society. Berscheid (1994) also claims that trust is central to how we interact with each other; thus, ...